EVALUATION...

The DigiPak:
Just as with my other ancillary tasks I have decided that the best course of action, in order to gain the very best feedback, is to approach my target audience. I have shown them my final design for the DigiPak and asked them a series of five structured questions in order to gauge their reaction and learn whether or not the product is suitable.

I decided to ask three people from my target audience:
- Natalia Alekseev: 15 years old, female
- Elanor Bradshaw: 16 years old, female
- Natasha CarMichael: 18 years old, female

and then, to get slightly more varied feedback and then an awareness of outside opinions, two people not from my target audience:
- Nikolei Alekseev: 21 years old, male
- James Moretti: 18 years old, male

After taking note of their answers using a dictaphone, I transfered the data onto pie charts for two reasons: the first was to give myself a greater general impression in terms of what alterations to make to the design and the second was for easier reference.The five questions, answers and pie charts are as follows:

1.) Do you think my choice of images are suitable for a product such as this?
"Yes, I think they reflect the theme of the record well as they are in quite dramatic locations- for instance the one with Melissa in the leaves."
- Natalia Alekseev

"Yes I think they do! I've just bought Birdy's new album and her DigiPak actually very similiar to this one."
- Elanor Bradshaw

"Yes, they're quite consistent seeing as the locations are all outside; makes me think there is some sort of earthy theme. "
- Natasha CarMichael

"Yes, the one with her lounging on her own by a tree seems like quite a girly thing to do and this is a girls record."
- James Moretti

"No, I think smaller ones would have looked better, I'd have seen more of the artist."
- Nikolei Alekseev

2.) Can you read all the text easily?
"Yes."
- Natalia Alekseev

"Yes."
- Elanor Bradshaw

"No, the writing on the back is really tiny!"
- Natasha CarMichael

"Yes."
- James Moretti

"Yes."
- Nikolei Alekseev

3.) Does this product reach a proffessional standard?
"Yes!"
- Natalia Alekseev

"I do."
- Elanor Bradshaw

"Yeah."
- Natasha CarMichael

"Yes."
- James Moretti

"Yes."
- Nikolei Alekseev

4.) Does this DigiPak provide you with all the information you need?
"Yes, I'd only ever open this booklet to check lyrics."
- Natalia Alekseev

"Yes, I think so."
- Elanor Bradshaw

"Yes, I don't really understand what it is."
- Natasha CarMichael

"Yes."
- James Moretti

"No, I want to know producers!"
- Nikolei Alekseev

5.) Have you any suggestions or improvements?
"No, it's fine."
- Natalia Alekseev

"No."
- Elanor Bradshaw

"Maybe make the font on the back slightly bigger- I really can't see it!"
- Natasha CarMichael

"No, it's great."
- James Moretti

"None."
- Nikolei Alekseev

For the last question, I was unable to produce a grid- so I just took on board their comments when it came to making changes to this design. I have learned all I needed to from this evaluation and look forward to seeing how it will influence my work.

Lily-May Smythe