Friday, 22 April 2011

PROJECT EVALUATION; Question 2...

Question 2:
How effective is the combination of your main and ancillary texts?
Personally, I am very pleased with the outcome of both my ancillary tasks and my group’s music video and feel that there is a clear connection between them. From the very beginning I was aware that there needed to be a distinct linkage between both my main and ancillary texts and worked on them both separately with this in mind.

In terms of the development and production of my own ancillary tasks and the music video, the major way in which I tried to achieve consistency was by highlighting codes and conventions common in both. An example of uniformity in both texts was Melissa’s costumes. Due to our Gothic styling, Melissa wore a lovely white coat during the video, which I later photographed her in for the key image of my tour poster. This demonstrates a clear link, easily identifiable by our audience, between our main task and my ancillary task. To reinforce the link amid the group’s collective work, the majority of the photoshoots were conducted together which meant that our ancillary task’s images maintained a homogeneity in terms of costume, make-up and lighting. Therefore there is an effective combination of our main and ancillary texts which can also be seen in our consistent choice of text: Vivaldi, Arial and Impact and colour schemes: red, white and black.

For one of my ancillary tasks, I designed a billboard which consisted of one large, edited image:
I lightly edited the image using Adobe Photoshop to blur Melissa’s entire environment without touching her; I did this so that the text would be easier to read. The environment was Frank’s Park- a woodland area mostly containing lots of leafy green trees, bushes and grass. This choice reflects the Gothic mood of the artist well and demonstrates how my ancillary tasks support the main task because the same location in the photograph is also used in the video.

The link between my tour poster and the music video is the prominent use of roses:



These feature not only on the tour poster as a small border but they are also featured in the music video. This consistency would be easily recognisable to our audience. Also reinforcing this link is the DigiPak's use of roses, shown here:


Therefore, because of links such as this- I believe the combination between my main text and ancillary texts is effective to a certain extent in that you can see they are related.

Lily-May Smythe


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