PROJECT EVALUATION; Question 1...

Question 1:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
My media products consist of:

• Music video
• DigiPak
• Tour Poster
• Billboard Design

and each in turn develop and challenge forms and convention of real media products in a variety of ways.

Music Video:
A key feature of our music video that challenges the forms and conventions of exisiting media products within the Piano Rock genre is our use of still images. Our music video repeatedly features the use of still images of both Aaran and Melissa, acting as flashbacks- really illistrating the close relationship the two had once shared. It is clear within the video that there was a purpose for this, however due to extensive research, it is fair to genrealise and state that most Piano Rock genred videos do not adhere to such a convention. Therefore this is a common code that our video clearly subverts. I think the reason for this was merely practicality, we had quite large gaps to be filled and little footage to fill them. However the final cut looks great! Having said this, our music video has been a great success as it adheres to several other codes and conventions such as our choice of locations. In order to create that fairytale ambience, we used popular locations suggested to us through our feedback. ie: the park.

DigiPak:
All in all, my aim of design a DigiPak that fully adhered to the codes and conventions of exisiting media products was acheived. I feel that my use of large images across double pages was successfull as I had seen this technique in previous products:

My Design



Existing Design

Because of this I feel there is a clear resemblence of a proffessional standard.

Tour Poster:
Again my final design for the Tour Poster conforms to the majority of codes and conventions of exisiting media products, for example the key image. I feel this image adheres to Gaze theory of using an attractive image as a centre point- enticing the audience to look. However, I feel the poster also challenges the common convention of a coloured background as I chose to use a block neutral. I hope this choice was wise and has the same effect.

My Design



Existing Design



Billboard Design:
This is my favourite of all my ancillary tasks as I think that if I were to see this product in the real world, I would take notice. From feedback I have found that it communicates it message of advertising the album well and this was exactly what I hoped for! Adhering to more conventions than I feel it challeneged, as I did not see any reason not to follow the norm, the use of a striking dominant image, three star rating and encouraging quote from a music mogal- I feel the Billboar Design is a success.

My Design

Existing Design

Overall, I am happy with my ancillary tasks.

Lily-May Smythe